Our Story

Perth is home. It is a beautiful city, but a long way from everywhere, and when it comes to hair it can feel even further away. Living here, I kept seeing the same problem: African women searching and searching for premium quality braiding hair and extensions, and settling for whatever they could find. Hair that tangled, shed or faded. Hair in the wrong texture or the wrong shade. Hair that never lasted as long as the style deserved.

Hair is never just hair. It is protection, creativity, culture and self-expression. It is the hours spent in a chair with family and friends, and the moment you look in the mirror and finally see yourself. That moment should never be left to chance, and it should never mean settling for less.

So I decided to solve it. The Doxxa Store was born from a simple promise: to search the world for the very best hair and bring it to you. We source our jumbo braiding hair, ombre extensions, French curls and human hair from trusted suppliers all over the world, choosing each one for its softness, texture, colour and finish. If it is not good enough for us to wear ourselves, it does not carry our name.

Everything is sent from Perth, so you no longer have to gamble on a photo or wait weeks for hair that might not be right. Our colours, lengths and textures are chosen for real hair stories: protective styles, everyday glam and special occasions.

Because when your hair feels right, everything else follows. You stand taller. You speak louder. You feel like yourself, only more. That is the confidence we exist to deliver, one braid, one curl, one install at a time.

Thank you for letting us be part of your story. Welcome to The Doxxa Store.

Nana Kwakwaa, Founder & Creative Director